People don't go to the restaurant to eat only.
They want to be surprised, live something new.
They get bored more easily and tend to be less loyal.
Because we live in a world where advertising and interior design are not enough to make a restaurant or a food retail concept succesful.
The need for constant innovation
it's essential to design not only the space but the food and the experience we wish to offer to our customer.
By designing new food experiences.